On June 8th and 9th 2009, ISPA [International Society for the Performing Arts] will promote the Academy in São Paulo. The initiative, which precedes the International Congress, will consist of workshops, seminars and conferences to discuss themes that reflect the national needs in the areas of Dance, Theater and Music.
During the event, experienced members from the entity and specialist guests from Brazil and different countries will approach the following subjects: educational programs in cultural institutions, audience formation for shows and the importance of agents for artists.
The event aims to promote a great information exchange among all participants, as well as contributing to replicating successful experiences.

Day 1 “Marketplace Structure & Organization: The role of agents and artist managers”

Speakers:
»Bill Smith, Eye For Talent [US]
»David Lieberman, David Lieberman Artists’ Representatives [US]
»Maria Hansen- managing director, Municipal Theater & Philharmonie Haarlem [Netherlands]
» Alicia Adams, Kennedy Center, Washington [US]
» Robert Gilder, Robert Gilder Co, London [UK]

Moderator:
»Cathy Barbash, Barbash Arts Consulting Services [US]

Brazilian:
» Carmen Gomide, President, São Paulo Dance Co-op [Brazil]
» Pena SchmidtProgrammer, Ibirapuera Auditorium, São Paulo [Brazil]
» Benjamin Taubkin, Music promoter, artist, Núcleo Contemporâneo de São Paulo and Mercado Cultural da Bahia, [Brazil]
» Ricardo Kugler, 1340 Entertainment, Buenos Aires [Argentina]
» Inês Bogéa, deputy director, São Paulo Dance Company, São Paulo [Brazil]

» Lívia Maria Paes, Secretariat of Culture of São Paulo State [Brazil]



Structure

 

I. Welcome
II. History and organization of marketing place in North America & Europe
III. Introduction of International Panel  (20 minutes each)
	a. Their roster
	b. Their experience working with Brazilian / Latin American artists
	c. Impressions of presenting international artists in the Brazilian market
IV. Role of the agent/manager
	a. Artist’s perspective
	b. Presenter’s perspective
	c. “In their own words”
V. Lunch
VI. Responsibilities of the agent/manager
	a. Tool Box
	i. How to organize a tour?
	ii. How to determine a program?
	iii. How to create a press kit?
	iv. Contracts and riders 101

Day 2 “Tomorrow’s Patron: Audience-Building and Education Initiatives”

Speakers:
» Katherine Zeserson, director of learning and participation, The Sage Gateshead, Gateshead [UK]
» Anneke Hogenstijn, artistic director Het Concertgebouw, Amsterdam [Netherland]
» Ben Johnson, director of programming, University of Minnesota [US]
» Paul King from Whitebird and DanceUSA,Portland [US]
» Walter Jaffe, Whitebird e DanceUSA, Portland [US]
» Jim Beirne, North East Theatre Trust, Newcastle [UK]

Moderator:
» Robert Robson, Artistic Director, The Lowry [UK]

Brazilian
» Susana Krüger, Projeto Guri, São Paulo [Brazil]
» Miriam Pederneiras, Samba Lelê e Corpo Cidadão – Grupo Corpo, Belo Horizonte [Brazil]
» Roberto de Oliveira, DeAnima Bellet Contemporâneo, Rios de Janeiro [Brazil]
» Rosana Paulo da Cunha, Manager for Cultural Programming, SESC [Brazil]

» Antonio Carlos Neves Pinto, Fundação OSESP [Brazil] acrescentar nome e biografia

Structure

 

I. Welcome
II. Moderator: Introductions & the importance of audience building (some history of efforts)
III. Presentations by 5 international delegates [approximately 20 min each] of their organizations as case studies
	a. Moderator to make segues/commentary in between
IV. Brazilian “observers” introduce themselves and their work and make extended commentary
V. Lunch
VI. Workshop: Strategies and Techniques for building audiences
VII. Opportunities for locals to present their projects & receive panelist feedback
VIII. Q&A